We're on a mission to elevate the standard of functional medicine and health coaching worldwide — one practitioner at a time.
In 2020, we noticed a problem: thousands of passionate people wanted to enter the functional medicine and health coaching field, but existing certifications varied wildly in quality, rigor, and recognition.
Employers couldn't tell which credentials meant something. Practitioners invested thousands of dollars only to find their certificates weren't respected. Clients didn't know who to trust.
We decided to fix this.
ASI was founded to create a gold standard — rigorous competency-based certification that employers recognize, practitioners are proud of, and clients can trust.
Today, with 20,000+ certified practitioners in 45+ countries, we're proving that high standards and student success go hand in hand.
To set the global standard for functional medicine and health certification — ensuring every practitioner has the knowledge, skills, and support to transform lives.
A world where anyone seeking functional medicine care can find a rigorously trained, verified practitioner — and where practitioners can build thriving careers doing work they love.
These aren't just words on a wall — they guide every decision we make
We don't just issue credentials — we verify competency. Our assessments ensure every professional meets real-world practice standards.
We measure our success by the recognition of our credentialed professionals. Support, resources, and a global network ensure ongoing success.
Professional credentials should be recognized worldwide. Our standards are designed for international portability across 45+ countries.
Our competency frameworks are developed by leading practitioners and updated continuously to reflect the latest research and best practices.
A global network of 20,000+ professionals creating connections, collaboration, and ongoing professional development opportunities.
Independent governance, transparent standards, and stakeholder oversight ensure public trust in every credential we issue.
ASI was founded with a mission to set rigorous standards for functional medicine certification.
Reached our first major milestone with practitioners in 15 countries.
Expanded with our Middle East & Africa regional office in Dubai, UAE.
Celebrated 10,000 certified practitioners and launched 25 new specializations.
Partnerships with major healthcare employers and recognition in 45+ countries.
Now the leading authority in functional medicine certification worldwide.
With headquarters in San Francisco and a regional office in Dubai, ASI serves practitioners across the globe
San Francisco, California
Our main operations center, housing curriculum development, standards committee, and global operations.
Dubai, UAE
Regional hub for Middle East, Africa, and Asia-Pacific — supporting local practitioners and employer partnerships.